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About us


Who is CHOICE?

We are the leading consumer advocacy group in Australia.

Independent and member-funded, CHOICE is here to ensure that Australian consumers like you get a fair go.

We want your voice to be heard loud and clear when it comes to anything consumer-related, from saving money to choosing the best products and services for your family, and we're constantly on the look out for dodgy or misleading practices that might stop you from getting the best deal.

We've been around for 60 years, so whether it's campaigning for your rights, making shopping easier, testing products or giving unbiased advice about food, finance and health, CHOICE has the expertise to make sure you get the best information.

The CHOICE story

Established 60 years ago, CHOICE exists to serve Australian consumers. Wholly independent, we review, advise and campaign on issues as diverse as banking, babies, finance, fridges (and even the food you put in them!) and so much more.

The CHOICE story

How CHOICE is run

CHOICE delivers expert, unbiased consumer information you can trust. Thanks to the incredible support of our members, we've clocked up  60 years as Australia's largest consumer movement.

How CHOICE is run

Testing & research

From washing machines to steam mops, coffee grinders to cars, health insurance to hotel booking sites – there aren't many products or services that haven't been put through their paces in our independent tests. 

Testing & research at CHOICE

How CHOICE is funded

Learn more about our mission, how we fund our work and the guidelines we follow in reviewing and recommending products and services for you.

How we're funded

CHOICE Media

Our media team is responsible for what you hear, see and read about CHOICE across traditional media platforms, online and via social media. Find out how to get in touch with our media team.

Media releases

Products and services

CHOICE publishes two magazines, buying guides to just about everything, and hundreds of product reports and tests. We campaign and lobby government and industry on consumer issues, and can also help members resolve specific consumer problems. And that's just for starters.

Products and services

Careers

Want to work where you can make a difference? Working with CHOICE means more than working with Australia's leading consumer champion; working with us means improving people's lives every day. We're also WGEA compliant

Careers

From our CEO

Our CEO Alan Kirkland shares his thoughts on the latest issues in consumer rights. From fixing financial advice to lifting the bar on food labelling, find out where CHOICE stands and what we're doing to ensure consumers' voices are heard, loud and clear.

From our CEO

Editorial guidelines

CHOICE's organisational values drive our approach to every piece of content we create, from the investigative articles we write to the reviews we conduct in our labs and everything in between. Here's how we work to ensure our editorial meets our highest standards.

Editorial guidelines